Why you should think about your online presence:
First Impressions Matter
Online Trust Factors
Deliver Useful Information
Websites have come a long way from even a few years ago, and these days it’s not enough to simply have a website on its own.
With the rise of more people using mobile devices than computers for personal usage, users have come to expect a certain degree of quality, information and ease of use for websites online and when they’re searching for local services.
And these days, a website alone isn’t enough — you need to be thinking about your online presence as a whole.
First Impressions Matter
Make sure you stand out, in a good way.
Before a patient has even walked in your doors, there’s a very good chance they have already formed an option by what they’ve found out about your clinic online. As mobile search and applications have become increasingly more accessible, people are taking health care decisions into their own hands by first searching for solutions online, and then seeking medical assistance.
Ask yourself these few questions to see what you need to update for your online presence:
— Is my website outdated?
— Is my business listed in Google Maps?
— Do I have a Yelp account?
— Do I have a Facebook business page?
If you need help and want to talk to someone about updating your online presence, reach out to a professional company.
Online Trust Factors
What is the internet saying about you?
Patients need to know your clinic exists — and that it can be trusted. These first impressions count more than you’d expect.
With a wealth of information literally at people’s fingertips, being able to trust what is online about your clinic is crucial in their decision-making process. People are very quick to judge, and what they find online about your medical clinic plays a large part in influencing whether or not they choose to go to your clinic.
Top questions patients will ask themselves before making a decision:
— What’s around my area?
— Does your website work on a phone?
— Do you have negative reviews (or no reviews)?
— Have my friends recommended your clinic?
Check to see how your medical clinic shows up online by getting an online audit.
Deliver Useful Information
How does your website help your patients?
Keeping your online presence organized, consistent and useful to your current and prospective patients helps with both first impressions and online trust factors. Besides being necessary for online marketing, people using your website will ask if it’s a useful tool for them as well.
What patients will look for on your website:
— Is your clinic website outdated or unorganized?
— Is your website helpful and convenient to use?
— Is your contact information quick to find?
— Do you have resources or frequently asked
questions (insurance, services, etc)?
Learn more about what you can do to improve a patient’s experience online by talking to a professional.
More Online Features to Consider:
People look for options that are useful and can save them time, and have come to expect being catered to for convenience. Here are additional recommended online tools to include when you’re considering a website refresh. Adding convenience features that place the patient first give your website a competitive edge.
Online Bill Pay
Online Check-In / Appointment Scheduling
HIPPA Compliance Policy Forms